Further along a path to avoid all Microsoft products in any workflow ... A post mainly to remind myself of how to do this in the future, maybe of use to others.
So I write pretty much everything in LaTeX now - it gracefully handles everything (maths, figures, bibliographies). And using pandoc, a lot of between format conversions are easy. Specifically, I want to convert relatively vanilla LaTeX documents (with a bibliography and inline citations) for blog posts to HTML.
Here's how. Assume I've written something "myTexFile.tex" with an accompanying bibliography "myTexBiblio.bib" file. On the command line:
pandoc myTexFile.tex -f latex -t html -s -o myHtmlFile.html --bibliography myTexBiblio.bib
The options:
-f specifies the source format, LaTeX
-t specifies the target format (HTML)
-s tells pandoc to produce a 'standalone' HTML file
-o specifies the output filename
--bibliography gives pandoc the .bib file for the citations in myTexFile.tex
Bingo.